Insights电商干货
Practical guides for marketplace sellers.写给跨境卖家的实战干货。
Straight answers on agencies, US market entry, shipping costs and TikTok Shop — from a team that runs stores every day.关于选择代运营、进入美国市场、降低运费和 TikTok Shop 的实用指南,来自每天都在一线运营店铺的团队。
10 Questions to Ask Before Hiring an E-commerce Agency
Fees, contracts, account access, ownership, reporting and red flags: 10 questions to ask any Amazon, Walmart or TikTok Shop agency before you sign.
Selling in the US: 8 Things to Prepare Before You Launch
Launching in the US? Prepare these 8 essentials first: entity and tax, trademark, compliance, insurance, importing, listings, ads, and returns.
7 Practical Ways to Cut US Parcel Shipping Costs
Cut US parcel shipping costs: right-size boxes for DIM weight, watch weight breaks, compare carriers, avoid surcharges and rate-shop every shipment.
TikTok Shop US: A Practical Playbook for Creator Sampling
A step-by-step playbook for TikTok Shop US creator sampling: set commissions, vet affiliates, write briefs, track results and avoid costly mistakes.
Amazon Accelerate 2026: Seller Assistant Upgrade and New AI Plugin
Amazon Accelerate 2026 brought a broader Seller Assistant, background automations and a plugin for Quick and Claude. What's new, and what sellers should do now.
How to Lower ACoS on Amazon Without Killing Your Sales
Calculate your break-even ACoS, cut wasted search terms, fix campaign structure and bids, and improve conversion: a practical guide to lowering Amazon ACoS.
选择电商代运营公司前,必问的 10 个问题
收费方式、合同期限、店铺权限、品牌归属、数据报告和危险信号:签约亚马逊、沃尔玛或 TikTok Shop 代运营公司之前,一定要问清楚这 10 个问题,附可直接使用的检查清单。
出海美国前必须准备好的 8 件事
准备进入美国市场?上线前先把这8件事准备好:主体与税务、美国商标、产品合规认证、产品责任险、进口清关与物流、Listing本地化、广告预算与上新计划,以及退货客服。
美国小包运费怎么省?7 个实用方法
美国小包运费怎么省?从体积重与包装尺寸、重量分段、区域尾程派送商、协议价、附加费、发货地布局到每单比价,7 个方法帮卖家实打实降低物流成本。
TikTok Shop 美国站达人寄样实操指南
TikTok Shop 美国站达人寄样实操指南:从产品准备、联盟佣金设置、达人筛选、寄样流程到达人合作说明撰写和效果追踪,附寄样跟踪表模板,帮助卖家少走弯路、把样品变成订单。
亚马逊 Accelerate 2026:卖家助手大升级,新插件接入外部 AI
亚马逊 Accelerate 2026 发布卖家助手大升级、后台自动化提醒,以及可接入 Amazon Quick 和 Claude 的新插件。本文梳理官方公布的事实、仍在测试的功能、我们的解读,以及卖家现在就该做的准备清单。
亚马逊 ACoS 太高怎么办?不掉销量的降 ACoS 方法
先算清自己的盈亏平衡 ACoS,再砍掉无效搜索词、理顺广告结构、按规则调整竞价、提升 Listing 转化率。这是一套不掉销量的亚马逊降 ACoS 实操方法,文末附每周广告检查清单。
